Focus and scope of this journal:

1. Digital Transformation in Enterprise and Business

Research on the adoption of digital technology in various business sectors.

Case studies of companies that have succeeded or failed in implementing digitalization. Analysis of the impact of digital transformation on traditional business models.

2. Technological Innovation in Business

The use of the latest technology to support product and service innovation.

Implementation of technologies such as artificial intelligence (AI), Internet of Things (IoT), blockchain, and big data in business operations. Digitization of supply chains and cloud-based business management.

3. Changes in Business Management and Organization

A study of changes in organizational structure due to the implementation of digital technology.

Transformation in the way businesses manage human resources through digital tools. Changes in organizational culture along with digitalization.

4. Business Strategy in the Digital Era

Development and implementation of data-based and digital business strategies. Digital marketing and e-commerce as important elements in business strategy. The influence of digital platforms on marketing and sales.

5. Digital Business Model Development

Changes in business models from traditional to digital. Analysis of the sustainability of digital business models in the long term.

Changes in customer experience and added value provided by digital businesses.

6. The Impact of Digital Transformation on Business Competition

How digital transformation affects competitiveness between companies.

Digitalization as a tool to achieve competitive advantage in the global market.

7. Challenges and Opportunities for Digital Business

Identify the main challenges faced by companies in adopting digital transformation. Opportunities created by digital technology for small, medium, and large businesses.

8. Legal and Ethical Aspects of Business Digitalization

Issues of privacy, data security, and consumer protection in the digital world. Regulations relevant to the development of digital business.

9. Empirical and Theoretical Studies

Quantitative and qualitative research on the impact of digital transformation on various business sectors. Theories related to digitalization and innovation in the context of business.

10. Digitalization in Various Industries

Focus on specific industry sectors (e.g., manufacturing, retail, banking, etc.) that are affected by digitalization. Technology-based innovation in specific industries and how businesses are transforming.