The Influence of Understanding E-Commerce Technological Advancements and Marketplace Knowledge on Students' Entrepreneurial Intentions

Abstract

In 2018, the Central Statistics Agency (BPS) reported that Indonesia's unemployment rate reached 5.13%, representing approximately 6.7 million individuals from a total workforce of 36.8 million. To address this high unemployment rate, various strategies can be implemented, one of which is encouraging entrepreneurial interest among students. Graduates with a strong inclination toward entrepreneurship are expected to contribute to job creation, benefiting both themselves and others. This article presents research examining the factors that shape students' entrepreneurial aspirations, including socio-demographic, attitudinal, and contextual elements. Using descriptive and verification methods, the study analyzes primary and secondary data. The sampling process employed a purposive sampling technique. The findings indicate that attitudinal and contextual factors significantly influence students' interest in entrepreneurship.