ANALYSIS OF THE INFLUENCE OF INVESTMENT KNOWLEDGE, INVESTMENT MOTIVATION, AND FINANCIAL LITERACY ON STUDENTS' INTEREST IN INVESTING IN THE CAPITAL MARKET
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Abstract
The objective of this study is to provide empirical evidence on the impact of investment knowledge, investment motivation, and financial literacy on students' interest in capital market investments. The research incorporates three independent variables: investment knowledge, investment motivation, and financial literacy. The sampling technique employed is convenience sampling, involving 100 student respondents from Yogyakarta. Data analysis was conducted using SPSS Version 25. The findings reveal that investment knowledge, investment motivation, and financial literacy positively influence students' interest in investing in the capital market.
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